Salvatore Reina

PricewaterhouseCoopers LLC

Salv has worked for PricewaterhouseCoopers (PwC) for 12 years in a number of technology related roles. In recent years he has specialised in Knowledge Managment (KM), seeking out opportunities to maximise the business value from KM technology implementations. He currently heads up a number of programmes aimed at making it easier for PwC people to connect with each other and to find useful knowledge.

This has led him to explore the world of social media. Salv believes that social technologies provide huge potential for organisations to help their people connect with each other more effectively. He has led the development of a number of innovative products that are testing the extent to which PwC can derive benefit for important business scenarios; scenarios that include client engagements.

Salv is also at the forefront of the User Profile work currently in progress in PwC globally (the facility for people to store and access expertise, interests, networks and etc). He is keen to develop the firm's capability in this area as he sees the strong connection this has with social media and the benefit that this linkage would give.

Salv runs an internal PwC blog in which he comments on the world of social media and profiling.

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